Silicon Valley-based IT staffing firm goes rogue with a fresh brand and website design.
SunSoft specializes in IT placement and recruiting services. The company sought a clear way to distinguish themselves from the competition and appeal to their target customer. Our team lead the designs from concept through final delivery in the form of brand standards and a hand-coded, responsive website.
We started by first defining what the goals and outcomes of the project needed to be. This included defining the personality of the brand.
We crafted a moodboard that would guide the concept directions and visually represented the brand's overall personality.
Several concept directions were created that possessed a range of aesthetic and visual styles for the client to choose from.
The client loved a single concept which drove the final visual direction, marketing assets, and the overall brand moving forward.